Effective Marketing Techniques of the Silicon Age - Written by: Marge Heaneythe of Get Plus Followers

Calivin Coolidge said, "The business of America is business"; That statement is as true today for the entire world as it was then. So, what entices an individual, or even the masses at large to give someone your business? ...Effective Marketing. The days of penny saver ads, as billboards are gone. Today's most enticing and enthralling medium is social media.
 
That being said, there are countless different techniques in which people have utilized social media to further their business ventures. This article will touch upon the five methods that I find to be the most effective: Current Events, Polls, Rewarding Customers, TV style content, and Video.
 
No one can truly avoid the headlines. Current events play an integral role in our lives, and proficient social media marketers are well aware of this. Adapting a marketing campaign to fit and fill the needs of the masses based on current events is insightful and masterful.
 
For example, Covid-19 breaks out; Your company is selling disinfectant. Create gifs or banners that can be seen on Facebook or Instagram promoting the efficacy of your product to be 99.9% effective against the Coronavirus.
 
Polls are yet another great technique; engaging your customers and audience gives them the option to vote on whether your product's new packaging should be red or blue? Should the new flavor of their favorite soda be vanilla or cherry? This type of intimate contact between customers and companies creates a sense of trust and loyalty. Rewarding your customers is a great way to create loyalty.
 
For example, if customers on social media "Like" your ads or subscribe to your pages, offer them free products or at the very least discounts on future purchases. This will not only secure their patronage but may also draw in additional customers and will increase revenues.
 
Does anybody really like watching commercials? The answer is no, but if you can disguise your commercial as being almost a television show it's much more enticing.
 
If you can create an ongoing plot line with dramatic undertones with your product at the forefront and then broadcast this advertisement on YouTube, Facebook, etc.; You will find you have captivated your customers not bored them and in turn will increase your profit margins. Video has always been an amazing marketing technique.
 
Humans are very visual in nature, so yet again posting video advertisements on various social media platforms is a sure win. In final summation, these are five best techniques any company can utilize social media to its mercantile advantage.