SEO marketing is one of the top drivers of ROI and critical to the success of a business. As much as 40 percent of all online revenue comes from search engines, and closing rates for SEO leads are as high as 14 percent, eight times higher than for other strategies.
Companies often face the choice of either doing SEO marketing in-house or outsourcing. While hiring in-house has some benefits such as increased control, the more effective option is very often to outsource, which can help save time and wasted effort, gaining knowledge and skills that are often constantly updated.
SEO marketing is by its nature highly time-consuming and a constant process needing regular updates to the task at hand, as well as to the rules governing SEO because search engines like Google relentlessly change their algorithm and rules, making it difficult for a company to keep up to date. Since a dedicated SEO company will be dealing with the same issues for multiple companies, it is considerably easier for them.
SEO companies offer marketing professionals years of experience in that specific task and bring in composite teams of such professionals. This includes content writers, web developers, and SEO specialists, all of whom work in a coordinated way to give the best search engine results. They have the latest information, technology, and access to industry platforms, and can make maximum use of the same. This would not only be expensive for a company to recreate, but even if a company does spend the money to bring such a team, they may lose their edge because the team would only be dealing with a single company.
In comparison, equivalent teams in an SEO company may be working for a wide range of companies, and are thus better networked to the SEO industry and ecosystem. Furthermore, an SEO company's profitability depends on specific goals and results tied to its successful SEO business, which is not the case for an in-house, salaried team.
As the data earlier indicated, SEO marketing is vital for the success of companies today. This means it needs the priority of resources to get the best results. The risk of getting it wrong may be too high to not leverage dedicated professionals who can drive your company’s search results, so you can focus on what you do best.