520-904-8258
Take it to the Edge Marketing
  • Home
  • About Us/Divisions
    • Promotional Products
    • Photography
  • Marketing
  • Marketing Blog
  • Sales
  • Consulting
  • Contact Us

The Brand Name Game

2/6/2018

0 Comments

 
The Brand Name Game,
by Jim Gregory
The difference between a good brand name and a disaster isn't always clear. In addition to capturing the attention of customers, the name must be easily pronounceable and free of negative connotation in foreign languages. If you plan  to brand for technology companies and products -especially those that will be  marketed on the Internet- then a great name must address a few basic  issues.  
•Easily  recognized
The name must be easy to hear and, subsequently, to spell so  it can be easily located with search engines. 
•Must  be unique
The name should avoid clichés of the category, too many  companies use trite standbys like net, com, and info.   
•Must  be descriptive
The name must create a vivid  and emotional expectation of an experience. 
•Must  be imaginative
The name has to avoid "cybersquatters" -Internet  opportunists that have scooped up the rights to nearly every word  imaginative.
 (Taken  from Interactive PR &  Marketing News)

0 Comments



Leave a Reply.

    Author

    Lorraine Shaw, Take it to the Edge Marketing

    Archives

    July 2018
    February 2018
    March 2013

    View my profile on LinkedIn

    Categories

    All

    RSS Feed

Powered by Create your own unique website with customizable templates.